The main objective of the internationalisation project was to create and strengthen the Hebanon Fratelli Basile – 1830® brand on the foreign market, both in the places where it has already acquired a certain operativeness, and on the markets considered potentially relevant for the target audience of the luxury market as well as the development of a sales network abroad with particular reference to the French, Australian and US markets.
The project stems from a study path started in 2018 with MIP on the study of how the concept of HOME has evolved in the last five years and especially on the meaning assumed by furniture. In the last year the pandemic and the forced stay at home have further changed many of the habits and the interaction with the space and even more, the tools needed to communicate outwardly one’s brand and products.
In particular, the project aimed to achieve two objectives:
Results achieved in the short term:
Expected results in 3 years:
Project co-financed by the European Union, the Italian State and the Campania Region within the framework of the POR Campania FESR 2014 – 2020 – Action 3.4.2 “Incentives for the purchase of support for internationalisation in favour of SMEs”. Cup B25F19000660007.